Exponential Engagement

Awaken the endless potential inside your organization.

This endless potential lives in each person’s deep seated patterns of behavior and desire:

Their archetypes.

Engaging people’s archetypes will transform your workforce into a successful, high-performance team.

5 archetypal paths To transform your organization’s potential
Engaged & Contributing: Releasing the best potential on the Hero’s path.

Moving from passivity, selflessness, and contributing the bare minimum to passionately providing the best of their talent and building a legacy.

Innovating & leading change: Creativity on the path of the Wizard.

Leaving the comfort zone and the fear of change to go towards recursion, innovation, and creativity.

Empowerment with the Warrior archetype: Accountable & self-confident.

Moving from victim hood, complaining, and looking for culprits abroad to co-responsibility, self-confidence, and taking initiative.

Congruence on the path of Self Love: Assertive & value oriented.

Abandon the tendency to transgress and be resentful of oneself and others in favor of being assertive, congruent, and guided by values.

Personal Growth on the path of the Father archetype: Emotionally engaged & centered.

Leave behind behaviors of immaturity, reactivity, and low emotional intelligence in favor of emotional management that fosters maturity and stability.

Corporate Case Study


From victim to victorious:

Glaxo Smith Kline Panama’s production site recognized that a significant amount of their workforce played victim every time they were confronted for not meeting their targets or fulfilling their commitments. They exhibited behaviors such as blaming and finger-pointing, feeling helpless, and becoming expert manipulators to pass the ball to someone else.

Systematically following the coaching process and potent questions of the archetypal warrior’s path, they were able to shift to a culture of accountability, going from victim to victorious, and reported jaw-dropping results:

For the last fifteen years, I have been proud to facilitate radical positive changes for top companies around the world, including:


Work with me

Engage with me on an alchemic process for you, your team, or your organization and begin a profound and positive transformational experience that will break through barriers and achieve outstanding results.


What are your superpowers?

Get to know your archetypes and skyrocket your performance.

Your archetypes have endless stamina and are always looking for opportunities to engage in what they do best.


Exponential Engagement

How To Ignite Passion And Productivity With The Wisdom Of Archetypes

by Héctor Cerbón

In your role as a leader, archetypes will allow you to identify the place within the organization where the passion and talent of your employees matches the business objectives, enabling them to achieve exponential levels of commitment never seen before which will lead you and them to extraordinary results.

Developing your symbolic intelligence to learn to manage archetypes will be one of the best decisions you’ve ever made to significantly improve your leadership effectiveness. I invite you to discover how to do it in the contents of my book: Exponential Engagement “How to ignite passion and productivity in the workplace with the wisdom of Archetypes”.